PRIVACY POLICY
The Breastfeeding Tea Co is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
We have adopted the National Privacy Principles (NPPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.
A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Federal Privacy Commissioner at https://www.oaic.gov.au/.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include names, addresses, email addresses, phone and facsimile numbers.
This Personal Information is obtained in many ways including and from third parties. We don’t guarantee website links or policy of authorised third parties.
We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
Sensitive Information
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
Sensitive information will be used by us only:
- For the primary purpose for which it was obtained
- For a secondary purpose that is directly related to the primary purpose
- With your consent; or where required or authorised by law.
Third Parties
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances, we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances including the following:
- Third parties where you consent to the use or disclosure; and
- Where required or authorised by law.
Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.
Access to your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.
The Breastfeeding Tea Co. will not charge any fee for your access request but may charge an administrative fee for providing a copy of your Personal Information.
In order to protect your Personal Information, we may require identification from you before releasing the requested information.
Maintaining the Quality of your Personal Information
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date.
If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
Policy Updates
This Policy may change from time to time and is available on our website.
Privacy Policy Complaints and Enquiries
If you have any queries or complaints about our Privacy Policy please contact us.
Because what supports mum should feel better for baby too.
At The Breastfeeding Tea Co., we believe breastfeeding mums deserve better.
That's why every product we create is guided by our Better for Baby Guarantee™ — a commitment to using premium ingredients, thoughtful formulations, and avoiding unnecessary additives wherever possible.
When you're breastfeeding, you're often more conscious of what goes into your body than ever before. We understand that, because we're mums too.
What our Better for Baby Guarantee™ means
Premium Ingredients
We carefully select high-quality ingredients chosen for both purpose and quality.
No shortcuts. No cheap fillers.
No Artificial Nasties
You'll never find:
✔ Artificial colours
✔ Artificial flavours
✔ Artificial sweeteners
in our products.
No Unnecessary Fillers
Every ingredient should earn its place.
We avoid unnecessary fillers and additives that don't contribute to the purpose of the product.
Fenugreek-Free Options
Many breastfeeding mums are looking for alternatives to traditional fenugreek-based products.
That's why we've developed a range of fenugreek-free options designed to support mothers through pregnancy and breastfeeding.
Designed for Real Motherhood
Every blend is created with one goal in mind:
To make motherhood feel a little easier.
Whether that's supporting milk supply, helping settle windy babies, supporting sleep, or simply providing a comforting moment in your day.
Created by a Naturopath. Trusted by Thousands of Mums.
Our products were developed alongside qualified naturopath and medical herbalist Amanda Campbell and have now supported more than 75,000 Australian mothers.
Every ingredient is chosen with care, backed by traditional use, modern research, and real-world feedback from our community.
Our Promise
We can't promise motherhood will be easy.
But we can promise that every product carrying our Better for Baby Guarantee™ has been created with the same care we'd want for our own families.
Because what supports mum should feel good, taste good, and feel better for baby too